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Take me to Chapter 2.

In this section, we will walk you through the setup process, help you decide between Ads and AdWords Express, and show you the key factors most people miss in the setup process that hinders their progress and advertising potential. Take me to Chapter 3.

Google AdWords For Dummies 3rd Edition

Keyword research is the lifeblood of the Google Ads Search Network. To have your ads show up, you have to target and bid on specific keywords in your industry. But frequently, finding the right keywords that you can afford to bid on without sinking your budget feels next to impossible. Take me to Chapter 4.

"Google AdWords for Dummies" book review | Perry Marshall

Using the wrong setup makes your Google Ads account and campaigns hard to manage. On top of that, writing great quality ads on Google Ads can be strenuous due to the limited character space.

Take me to Chapter 5. Landing pages are an essential piece of the Google Ads puzzle. Good landing pages will help users convert and complete their purchases on your website. Bad ones will tank your sales and cost you thousands of dollars in clicks without any sales to show for it.

What is Google AdWords? How Google AdWords Works in 5 Minutes

Take me to Chapter 6. Google Ads provides multiple options when it comes to bidding on keywords. Good bidding strategies can help you increase your ad rank and even decrease costs to capitalize on cheaper conversions and clicks. But bidding can be complicated for a new Google Ads user.

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What strategy is best? When should you increase your bids or decrease them? Read chapter 7 to find out. Take me to Chapter 7. From remarketing to lookalikes and custom intent, Google Ads packs some amazing custom audience features!

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Google AdWords For Dummies, 3rd Edition

You can bring back lost conversions, create audiences based on your best customers, and find new ones just before the moment of purchase. Take me to Chapter 8. Conversion tracking should be your bread and butter.

Imagine all the millions of people that could be interested in what you have to sell from all around the world, ready to buy from you. It must be crazy complicated to get all these people to my store and make them want to buy from me. You only need to follow the right steps. In this Google Adwords tutorial, I will show you all the steps you need to take to create your first Google Adwords campaign so you can start getting visitors and increase your sales. Before we get started setting up a campaign, you need to have an Adwords account.

If you have already opened an account, you can skip this step and go straight to the step 2 of this Google Adwords tutorial. Once you do that, you will be taken to a page where you will have to add your email address and website. You can also let Google send you personalized tips and recommendations to help you improve your performance. This page is separated into four parts. The first one lets you define your daily budget. Now you need to choose your target audience.

First, you need to choose the country or countries you will be targeting. You only want to focus on search ads. Finally, add keywords related to your industry. Just add the first that comes up or you can leave the ones Google recommends and take them out later. Finally, you will have to create a dummy ad for your campaign. Again, add some dummy text like the one I used in the image below , and keep moving.

I will teach you how to create an ad later in this article. Last but not least, you need to add your payment information. Keyword research is an essential step to any successful Google Adwords campaign. This step is so important that Google created a tool specifically for this: Google Keyword Planner. Before we move on, we need to stop and do an important exercise: brainstorming yay! If you have ever read anything about marketing, you probably know what a brainstorming session is all about. Say we have a store that sells sneakers. If I had to think keywords related to that niche, I would come up with the follow keywords which I actually came up after a short brainstorming session :.

Once you are finished with your brainstorming session, what you will have to do then is go to the Google Keyword Planner and click the tab as it shows in the previous image. Then, you will have to add your keywords. The ad groups can help you find patterns and ideas of what are the groups of keywords that most people search for, and which have the most searches. I chose the former. Once you open Microsoft Excel, you will analyze what keywords have the most searches, and which ones have the best-suggested bids.

The number of searches helps you see the demand for a particular keyword. The suggested bid shows you how much are other companies willing to spend per click. You want to pick the keywords that have a good mix of high to medium demand and high to medium CPC. On the other hand, a high CPC can make your campaign unprofitable.

You want at least 15 keywords, but no more than If you choose just a few keywords, it can make your campaign too narrow, and too many can make it too complex. Now you have your account opened and keywords chosen, you need to know how much you can spend for each keyword. You also need to make your maximum CPC a bit lower to factor in your profit. That formula will give you a good ballpark on how much your max CPC bid should be.